Childhood obesity has become a major issue and concern around the world particularly in the U.S. Most often, this is due to children getting less servings of the fresh fruits and vegetables that they need and eating more fast food. This is a great article we came across that describes some of McDonald’s tactics that increase their sales, but unfortunately increase the childhood obesity rates as well.
Is it alright to use toys and mascots to encourage kids to eat fast food meals that are high in fat and low in nutritional content? It seems to be a perfect marketing strategy for McDonald’s: attract children at a young age when they are easily influenced and habit-forming to ensure they are hooked early on.
A board of supervisors in San Francisco concerned with the issue of childhood obesity have stepped up to the plate to do something about this: check out the full article and let us know what you think!